More Than Creative, The Podcast

The team has been busy, and we wanna talk about it! We recently launched a website for a local custom builder, so we figured we do our review of it on the record. We talk about how we balanced creativity and website norms, whether it makes sense for you to have an About page or not, and more. Of course we stray off the path a little bit, but it's all about the journey, not the destination!

What is content even supposed to be? Yeah, maybe you can end up being an influencer in some aspects, but your real passion (and money maker) is your business, so where does content fit into that? Well, content is about opening the doors to a conversation — and giving people who you don't know yet something to ask you about. Whether it's Weston and the weather or Dakota and Dune, helping a conversation's cold open be a little more cool can all be done through content creation. Check out this and more in the most recent episode of More Than Creative, The Podcast!

Creativity and the blank page can be daunting. Where do you even start when you can start anywhere? All the options can keep us stuck and unable to move. How do we fix that? Restrictions. We share examples about how restrictions have launched music careers and lead to critical success, and the ways you can restrict yourself to get the thinking started. Sometimes all we need are some guidelines to get the pen flowing. While we know rabbit holes can be endless, they can also be fun sometimes. So what do you say, Alice? Wanna come down this rabbit hole with us?

We all know that sometimes life happens and things just get in the way. We move, have babies, change business models, and a plethora of other things, big and small. But how do we keep our head when it feels like the world is spinning and we can't get a grip, and how do we prepare for life changing events when we see them on the horizon and can't do anything to stop them? Weston and I talk about panic in EP 006 of More Than Creative, The Podcast, what it feels like to panic, how it can be made worse, and how you can get out of it, or at the very least steady the ship through the storm.If you're feeling panicked or you have recently, let's take some deep breaths together and have a listen.

We're trying something new on the podcast! More Than Creative, The Podcast is living and breathing and ever-changing; this new version of it is a conversation taking place at the end of the work week and goes where it wants to. This week we discuss creative and genius, how successful marketing tells stories, and the value in consistently making time to think and create. Come join us in the break room! We look forward to you hearing the discussion.

Hello All!!!Creating blog topics can be a lot like looking at the blank page. The cursor is blinking away, and your brain is frozen in place.It is difficult to reach into the ether and pull a few topics out of the endless possibilities of what you could talk about, so this episode is all about how to start thinking about your blog and content topics — using the “Pain Points and Praise method,” using your local SEO, and how to understand what your audience knows at one time. EP 004 is all about how to claim your own content schedule and make it easier for you to run your business and close your clients.

A few years ago, Dakota went viral with a reel on @dakotaherseyphotography, and it opened her and I up to a whole new experience of the internet.  Virality is kind of a secret desire for everyone that makes content on the internet, but it can come with a lot of unexpected baggage if it does come. We talk about what it was like to get picked up by the internet, how to keep your balance when it comes, and how to strike a balance between making content and avoiding the temptation of “rage baiting.”  Come hear about how virality is bad, and how sometimes it isn't on the third episode of More Than Creative, the Podcast!

As multi-passionate business owners and entrepreneurs, we are able to do and offer a lot! Sometimes telling potential clients what we are able to do can be overwhelming for them, and us. People get confused and turned away when there are too many options, too much confusion, and not enough focus when it comes to services and offerings. Weston and I have done a lot with More Than Creative over the past year, and we struggled with how to communicate with clients and answer the ever-present question, “So what do you do?” We talk about how we reviewed our last year, the things that worked, the things that didn’t, how we paired down and packaged our service offerings, and ultimately, settled on clear language that makes us feel right at home. It can be a lot digging into it all by yourself. Hopefully, this will help with that some, and if you don’t feel like doing it all on your own, you know where to find us!