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IT Business Partner Playbook
IT Business Partner Playbook โ Martin Crangle
๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐
Welcome to episode 4! Managing expectations, human connection and learning from great leaders #BRM
This week on the podcast, I had the pleasure of speaking with Martin Crangle, a 30-year IT veteran who recently transitioned from an IT Business Relationship Manager (BRM) to an Operations Business Partner role. The conversation was rich with lessons on adaptability, relationship-building, and professional growth.
๐ก Key Takeaways:
1๏ธโฃ Adapting to Change
Martin shared how his technical expertise in ITโincluding roles in programming, project management, and business analysisโprovided a strong foundation for his transition to BRM and, eventually, Operations.
He emphasised the importance of interpersonal skills in BRM roles and the value of resilience when stepping into unfamiliar territory.
2๏ธโฃ Lessons from the BRM Role
- Setting Clear Boundaries: Ensuring escalation points are defined at the start of projects helps balance stakeholder needs and keep initiatives on track.
- Empathy & Communication: Martin highlighted regular check-ins with stakeholders as a key practice to maintain alignment and foster trust.
- Business-Led Projects: The role of IT is to support, not lead, projects, ensuring business partners take ownership.
3๏ธโฃ Volunteering as a Growth Tool
Martinโs involvement in activities like running a football team and volunteering at the SAP UK & Ireland User Group has sharpened his people skills. Martin believes strongly that volunteering provides opportunities to grow empathy, communication, and relationship-building skills essential for success in BRM roles.
4๏ธโฃ Remote Work Challenges & Insights
Covid-19 transformed how we connect, making emotional intelligence and proactive communication more critical than ever. Martin shared strategies for maintaining camaraderie and navigating emotions in a hybrid work environment.
5๏ธโฃ Career Lessons
Martinโs advice: โEnjoy the work and the people you work withโit makes all the difference.โ His career journey underscored the significance of finding fulfilment in both professional relationships and team dynamics.
๐ Looking ahead
Weโre thrilled to continue showcasing inspiring professionals like Martin who are helping to shape their organisations, while positively contributing to society. If youโd like to share your story or insights on the podcast, weโd love to hear from you. As Martin says, "helping helps the helpers!".
๐น https://lnkd.in/dDsAyn5D
๐ฌ Join the Conversation
What tool, technique or practice has best supported your effectiveness as Business Partner?
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13. IT Business Partner Playbook - Muslim Mohammed
57:26||Season 1, Ep. 13๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 13! Developing the BRM capability and driving strategic impact.๐๏ธ In the latest episode of The IT Business Partner Playbook Podcast, I was joined by Mohammed Muslim, a Business Relationship Manager (#BRM) at Hamad Medical Corporation in Qatar. Muslim shared his journey into BRM, the challenges of establishing the function in a large healthcare organisation, and the importance of community-driven learning.1๏ธโฃ Transitioning into the BRM Role With over 28 years in healthcare and IT project management, Muslimโs transition into BRM was natural. He had always been a relationship builder, and while he initially wasnโt familiar with the title, he immediately felt at home in the role.2๏ธโฃ Building Awareness & Overcoming Challenges Muslim and his team faced early struggles in defining the BRM function within a 40,000-employee organisation. The pandemic slowed adoption, and many stakeholders initially misunderstood the role. Through internal campaigns and executive sponsorship, they worked to increase awareness and reposition BRMs as strategic advisors, not coordinators.3๏ธโฃ The Role of BRMs in Strategy & IT Alignment Muslim discussed the delicate balance of managing business expectations, IT capabilities, and governance. He shared how BRMs educate business leaders on IT constraints, and IT leaders on business needs, to ensure all initiatives deliver value and are aligned to strategy4๏ธโฃ The Power of Community & Collaboration Muslim played a key role in the BRM World Tour in Qatar, helping BRMs across the region connect and share best practices. He emphasised the importance of networking with BRMs globally to drive maturity in the profession.5๏ธโฃ AI, Automation, and the Future of BRM AI is transforming Muslimโs work, allowing him to automate parts of routine tasks like business case preparationโfreeing up time to focus on relationships and strategy. He highlighted how AI is not a threat, but a tool to enhance BRM efficiency.6๏ธโฃ Looking to the Future Muslim envisions the BRM function becoming as recognised as project management within a few years. He emphasised the need for certifications and structured training to gain credibility, and ensure organisations fully understand the value BRMs bring not only to the business, but their IT colleagues๐ช๐ฎ๐๐ฐ๐ต ๐ต๐ฒ๐ฟ๐ฒ - > ๐น "๐ฆ๐๐ฟ๐ผ๐ป๐ด ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐ ๐ฑ๐ผ๐ป'๐ ๐ฐ๐ผ๐๐ ๐ฎ๐ป๐๐๐ต๐ถ๐ป๐ด, ๐ฏ๐๐ ๐๐ต๐ฒ๐ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด."12. IT Business Partner Playbook - Aarif Sheikh
46:20||Season 1, Ep. 12๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 12! Personal development, aligning with business, and embracing the rise of AI.In the latest episode of The IT Business Partner Playbook Podcast, I was joined by Mohammed Aarif Shaikh, an IT Business Relationship Manager in the financial services industry in Saudi Arabia. Aarif shared his journey in shaping the BRM function from the ground up, the challenges of aligning IT with business priorities, and the future of business technology.1๏ธโฃ Defining the BRM Role from ScratchAarif was the first BRM hired in his company and took on the challenge of building the function from zero to fully operational. He shared how he followed BRM Institute strategies, working over six months to implement a structured approach that now delivers tangible value.2๏ธโฃ Balancing Business Demands and IT CapabilitiesManaging multiple business units, Aarif ensures that IT requests are assessed, prioritised, and aligned with strategic goals. He discussed the demand process, working with vendors, and the importance of executive sponsorship in driving success.3๏ธโฃ Challenges and Professional GrowthRecognised as a top performer, Aarif highlighted how certifications in BRM, project and change management have helped him grow as a leader, and given him tools that can be utilised in his current role4๏ธโฃ The Future of AI and Robotics in Business With his company investing in AI and automation, Aarif discussed how these technologies are reshaping operations, streamlining costs, and driving efficiency. He shared insights into proof-of-concept projects and the companyโs approach to upskilling employees.5๏ธโฃ The Power of Relationships and CommunicationAarif emphasised that effective BRMs need strong interpersonal skills, preferring face-to-face discussions over email to prevent miscommunication. He also discussed networking with BRMs from other industries to exchange knowledge and best practices.6๏ธโฃ Looking to the FutureThe BRM role continues to grow, with Aarif predicting an expanding team and increased focus on change management and business alignment. He shared strategies for stakeholder engagement and the importance of demonstrating the ROI of the BRM function.๐ช๐ฎ๐๐ฐ๐ต ๐ต๐ฒ๐ฟ๐ฒ - > ๐น https://youtu.be/a4Ili2MvUIg?si=6oUdzSmZMBGDGytVNew episodes weekly11. IT Business Partner Playbook - Meghana Garg
49:37||Season 1, Ep. 11๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 11! Navigating the transition into Business Relationship Management and the evolving role of BRMs.๐๏ธ In this episode of The IT Business Partner Playbook Podcast, I had the pleasure of speaking with Meghana Garg, a former technical specialist who transitioned into Business Relationship Management (BRM). With experience across multiple industries, Meghana shared how BRMs are shaping business strategy, converging IT and business functions, and tackling critical challenges that other roles don't have the bandwidth for.1๏ธโฃ From Tech to BRM: A Journey of Adaptability Meghana shared how she moved from a technical role into BRM, discovering her passion for building relationships and driving strategy. She reflected on the need to navigate different personalities, balance operational and strategic priorities, and communicate effectively across business and IT teams.2๏ธโฃ BRM as a Strategic Force We explored the evolution of the BRM role, emphasising how it has become more strategicโparticularly in organisations where IT service operations are well-structured. Meghana highlighted how BRMs play a crucial role in shaping business planning cycles, influencing leadership, and driving innovation.3๏ธโฃ Executive Sponsorship and Business Partnering A recurring theme was the importance of executive buy-in. Meghana and I discussed how BRMs should focus on innovation and transformation rather than just operational support, but this can't happen with leadership support. She also shared the challenges of working alongside traditional roles (project managers, architects etc) who may not fully grasp the BRM function.4๏ธโฃ The Intersection of Business, IT, and Strategy We dug into the role of business analysts and project managersโhow they complement BRMs, and where tensions can arise. Meghana provided insights into overcoming resistance from teams reluctant to take ownership of IT enabled projects, and how BRMs can help provide the necessary confidence for them to do so5๏ธโฃ BRMs as Relationship Builders and Change Agents Meghana emphasised that BRMs must be proactive, people-centric, and adaptable, constantly anticipating business needs. We also explored the growing trend of BRMs attending industry events to stay ahead of emerging challenges and best practices.6๏ธโฃ Thriving in a BRM Role: Lessons Learned We discussed overcoming challenges in BRM, from handling difficult conversations to staying confident in complex environments. Meghana shared her insights on developing resilience, managing expectations, and learning to be comfortable in uncertainty.Watch here โ ๐น https://youtu.be/lQZib28trSA This episode further reinforced the importance of business relationship management as a strategic enabler. If you're looking to transition into this field, or are already there, Meghanaโs insights will help you understand what is required to make it a success10. The IT Business Partner Playbook - Rolan Somerville
55:02||Season 1, Ep. 10Welcome to episode 10! Catalysing change, demystifying technology and shaping the future of IT Business Partnering.๐๏ธ In this episode of The IT Business Partner Playbook Podcast, I had a great conversation with Rolan Somerville, CBRM, from Tucson Electric Power.Rolan is a former application developer turned Business Relationship Manager (BRM). With experience in business analysis, product management, and now BRM, Rolan shares his insights and the lessons he's learned during his journey๐ก Key Highlights:1๏ธโฃ From Application Development to BRM: The Power of Relationship BuildingRolan's career path naturally led him to the BRM role, where he discovered the importance of proactive engagement. He shares how organisations that embrace BRM see better innovation and greater project success.2๏ธโฃ Breaking Down Silos and Encouraging Cross-Functional CollaborationThe BRM function is evolving, integrating with more internal functions, as well as external partners. Rolan highlights how BRMs bridge gaps between IT and business, ensuring strategic alignment and more effective execution.3๏ธโฃ Managing Digital Transformation and resistance to changeTechnology adoption isnโt always easyโRolan discusses the challenges of introducing digital solutions to hesitant teams. He emphasises the role of IT Business Partners in demystifying technology and positioning it as an enabler for success.4๏ธโฃ The Role of Empathy in IT Business PartneringEmpathy continues to be hailed as a core skill for BRMs. Rolan explains how understanding different perspectives and adapting communication styles help build trust and influence decision-making across the organisation.5๏ธโฃ The Future of IT Business Partnering: Adapting, Evolving and Institutionalising the capabilityWith BRM practices spreading across industries, Rolan and I discuss the challenge of demonstrating the value of BRM, the increasing focus on business outcomes, and how all functions must continue to shift toward a more strategic purpose.Favourite quote;"๐๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ฃ๐ณ๐ฆ๐ฆ๐ฅ๐ด ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐บ. ๐๐ฉ๐ฆ๐ฏ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ด๐ฆ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฉ๐ข๐ท๐ช๐ฏ๐จ ๐ข ๐๐๐ ๐ช๐ฏ๐ท๐ฐ๐ญ๐ท๐ฆ๐ฅ ๐ญ๐ฆ๐ข๐ฅ๐ด ๐ต๐ฐ ๐ฃ๐ฆ๐ต๐ต๐ฆ๐ณ ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต ๐ฐ๐ถ๐ต๐ค๐ฐ๐ฎ๐ฆ๐ด, ๐ต๐ฉ๐ฆ๐บ ๐ฏ๐ข๐ต๐ถ๐ณ๐ข๐ญ๐ญ๐บ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ ๐ฎ๐ฐ๐ณ๐ฆ"Watch the full episode here โ๐น https://youtu.be/FjPMD1F5S3o๐ Looking Ahead:This episode highlights the growing importance of Business Partners in driving business success. Does your organisation have a BRM capability? If so, is it fully utilised...?9. The IT Business Partner Playbook - Dennis Defteros
54:10||Season 1, Ep. 9๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 9! Genuine connections, the future of business partnering, and stakeholder diplomacy๐๏ธ In this episode of The IT Business Partner Playbook Podcast, I had the pleasure of speaking with Dennis Defteros, an IT Business Partner at Bausch + Lomb in the UK. With a background in finance and later IT, Dennis brings a wealth of experience in helping organisations navigate digital transformation, ensure project success, and drive strategic value.๐ก Key Highlights:1๏ธโฃ From Finance to IT: An uncommon journey for an IT Business Partner Dennis shared his career transition from accounting to IT business partnering, reflecting on how strategic thinking and a focus on ROI help him deliver the most value from technology. His insights into cross-functional alignment are invaluable for anyone moving into a business partner role.2๏ธโฃ Shadow IT, Digital Transformation, and the Need for Oversight We explored the risks of shadow ITโwhere teams set up systems without oversightโand the long-term impact of unmanaged resources. Dennis shared how his team is tackling these challenges, emphasising the role of governance, communication, and proactive engagement.3๏ธโฃ Building Relationships and Managing Stakeholders A key takeaway from our conversation was the importance of in-person meetings. Dennis highlighted how regular check-ins and genuine connection with IT and business partners (internal, and external) are critical in nurturing relationships and ensuring project success.4๏ธโฃ Empathy, Strategy, and Business Ownership Understanding business pain points is essential to driving meaningful change. Dennis discussed how empathy plays a crucial role in his approachโwhether guiding business leaders through project management or balancing technology with business needs.5๏ธโฃ The Future of IT Business Partnering We touched on the evolving nature of IT Business Partner roles, including the shift towards product management and the increasing pressure for ownership and accountability. Dennis also emphasised the importance of continuous learning to stay ahead in a rapidly changing landscape.๐ Looking Ahead: This episode reinforces the point that IT Business Partners are not just facilitatorsโthey are strategists, innovators and problem-solvers. Is that how Business Partners viewed in your organisation? We'd love to know!My favourite quote from Dennis, "๐ช๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ฐ๐ป ๐๐๐๐ ๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐ ๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐, ๐๐๐๐๐๐, ๐๐๐ ๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐"Prefer to watch? Catch the full episode here; ๐น Keen to join an episode? Get in touch!8. The IT Business Partner Playbook - Dalisu Buthelezi
50:18||Season 1, Ep. 8๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 8! Remembering your roots, playing to your strengths and catalysing change๐๏ธ In the latest episode of the podcast, I was joined by Dalisu Buthelezi, a seasoned Business Relationship Manager at the South African Reserve Bank. This episode delves into the unique challenges and opportunities Business Partners face in bridging the gap between business and IT.๐ก Key Highlights:1๏ธโฃ The BRM Role: A Journey of DiscoveryDalisu shared his path into business relationship management, transitioning from business analysis and project management. His journey underscores the importance of self-driven learning and adapting to the dynamic needs of diverse teams.2๏ธโฃ Bridging Gaps Across FunctionsWe discussed how the BRM role is often misunderstood and how Dalisu tackles differing expectations between business and IT teams. His insights highlight the importance of clear communication in demonstrating the value BRMs bring to organisations.3๏ธโฃ Building Trust and Strong ConnectionsDalisu emphasized the role of collaboration in cultivating trust across teams. We explored strategies for forging meaningful relationships and breaking down silos, with a focus on the human side of business.4๏ธโฃ Adapting and Innovating as a BRMFrom managing virtual events during the pandemic to tailoring engagement models to meet customer needs, Dalisu showcased the flexibility and innovation BRMs bring to their organisations.5๏ธโฃ Future Tools and StrategiesWe wrapped up by exploring ideas to support Business Partners, such as sharing common (not best) practices and simplifying approaches for greater impact.Watch:๐น https://youtu.be/crveSkwJwEc?si=IuzSCehnTYKXoovE๐ Looking Ahead:This episode is a reminder of the pivotal role BRMs play in driving alignment and innovation. But it's also a reminder that without Leadership support, sponsorship and understanding, this critical capability will never fully utilisedMy favourite quote from Dalisu, demonstrates both the purpose and flexibility of the role;"๐ป๐๐ ๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐ ๐ฉ๐น๐ด ๐ ๐๐๐๐๐ ๐ ๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐"๐ข Join the Conversation:How does your organisation define the role of a Business Relationship Manager? What strategies help you build trust and drive collaboration? Share your thoughts and insights!7. IT Business Partner Playbook - Dawn Milward
47:59||Season 1, Ep. 7๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 7! Balancing life, building trust, and embracing the evolving role of technology.๐๏ธ In the latest episode of the IT Business Partner Playbook Podcast, I was joined by Dawn Milward, a dedicated business partner and mother navigating the fast-evolving world of technology and higher education at Birmingham City University ๐ก Key Highlights:1๏ธโฃ Juggling Roles: Personal and ProfessionalDawn shared her journey of balancing a demanding career with raising two daughters, shedding light on the challenges working mothers face in the tech industry. She emphasized the importance of encouraging women to explore careers in IT and support them as they start their journeys2๏ธโฃ Building Connections and Driving StrategyAs a Business Partner, Dawn delved into the significance of understanding organizational needs and connecting with stakeholders to deliver strategic value. We explored tools that Dawn's team had developed to streamline project prioritisation and ensure continual alignment with university goals3๏ธโฃ Embracing Technology with PurposeDawn highlighted how technology can be both a challenge and an enabler, stressing the need for oversight and effective communication in business strategies. We discussed the evolving role of tech in customer-facing initiatives and the cultural shifts needed to succeed.4๏ธโฃ The Power of Trust and PositivitySharing personal experiences, we reflected on the importance of resilience, trust, and maintaining a positive outlook. Dawnโs insights remind us of the human side of business and the need to compartmentalize and find joy in daily moments.5๏ธโฃ Stories that InspireWe ended with personal anecdotes about the wisdom of older generations and the invaluable lessons they can teach us, especially the younger generation โa heartfelt reminder to cherish diverse perspectives! ๐น https://lnkd.in/d8JmNeZ8๐ Looking Ahead: This episode is a testament to the personal strength required in business relationship management. Itโs an invitation to reflect on our own roles and how we can better connect, innovate, and inspire within our organisations."๐ช๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ, ๐ฒ๐๐ฒ๐ฟ๐ ๐ถ๐ป๐๐ฒ๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ถ๐ ๐๐ ๐บ๐ผ๐๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ".๐ข Join the Conversation: How do you balance the personal and professional demands of your role? What strategies have you found effective in fostering trust and driving innovation? Share your thoughts and stories with us!#Podcast #BRM #WomenInSTEM6. IT Business Partner Playbook - Bhupinder Siran
42:36||Season 1, Ep. 6๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 6! Elevating the BRM role, proving value and remaining authentic.๐๏ธ In the latest episode of the IT Business Partner Playbook Podcast, I sat down with Bhupinder Siran, Associate Director at the University of Southampton, to delve into the evolving responsibilities of Business Relationship Managers (BRMs) and the unique challenges they face in a university setting.๐ก Key Highlights:1๏ธโฃ From BRM to Strategic Business Partner:Bhupinder shared how the role of BRMs has shifted from operational support to strategic partnership, emphasizing the power of clear terminology in shaping responsibilities and expectations.His team of four BRMs works closely with IT and the business to align initiatives with the university's goals.2๏ธโฃ Managing IT in Higher Education:We discussed the complexities of prioritizing IT initiatives in a resource-constrained environment, with a focus on addressing student needs and strategic alignment.Bhupinder highlighted the value of creating a stakeholder dossier to enhance understanding and foster collaboration.3๏ธโฃ Promoting and Establishing the BRM Role:Bhupinder emphasized the importance of patience, trust-building, and showcasing the BRM role through workshops, roadshows, and clear communication.Starting with a solid foundation and proving value is key to gaining buy-in and expanding influence within an organization.4๏ธโฃ Maintaining the BRM Mindset:Whether engaging directly with C-suite executives or working at a grassroots level, Bhupinder stressed the importance of finding synergies, staying curious, and remaining authentic in the role.For BRMs to thrive, alignment with an organizationโs values and goals is essential.๐ Looking Ahead:We also explored opportunities for growth, including hosting workshops, enhancing stakeholder communication tools, and increasing strategic engagement within the university. Bhupinder's insights offer inspiration for BRMs navigating complex organizations and striving to make a lasting impact.๐ข Your Turn:What strategies have you found effective in elevating the BRM role in your organization? Share your experiences and join the conversation!5. IT Business Partner Playbook - Bruna Collado
54:15||Season 1, Ep. 5๐ป๐๐ ๐ฐ๐ป ๐ฉ๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐Welcome to episode 5! Exploring common challenges, innovation, and the power of curiosity.๐๏ธ In episode 5 of the IT Business Partner Playbook Podcast, I had the pleasure of speaking with Bruna Rezende Rossin Collado, a Business Relationship Manager at Unilever in Brazil. Bruna brought invaluable insights into the evolving role of BRMs, stakeholder management, and the challenges of driving innovation within a global organization. Fortunately, she did this all in my home tongue, not hers... ๐ก Key Highlights:1๏ธโฃ Evolving Role of BRMs at Unilever:Bruna shared how BRMs are expanding their focus to support Unileverโs entire tech foundation team, ensuring alignment with the companyโs overarching strategy. The role requires agility, a deep understanding of stakeholder needs, and a keen ability to influence without formal authority.2๏ธโฃ Stakeholder Management & Communication:Bruna emphasized the importance of honest communication and building trust while navigating the challenges of balancing responsibilities and setting boundaries. Regular face-to-face interactions and workshops play a key role in uncovering critical insights and strengthening relationships.3๏ธโฃ Tech Tools & AI for Productivity:From using Azure DevOps to track initiatives to leveraging AI tools for meeting-minute automation, Bruna highlighted how technology can streamline tasks and boost efficiency. We both agreed that embracing AI is effective for reducing repetitive tasks and making time for strategic thinking.4๏ธโฃ Upskilling & Community Engagement:Bruna expressed her excitement about engaging more with the BRM community, exchanging insights, and exploring tailored training opportunities. Having had her entire team go through BRMP and CBRM, she's looking into how bespoke workshops can help embed the practices that are most relevant to their environment.5๏ธโฃ Challenges of Transitioning into BRM Roles:Bruna shared her journey from project management to BRM, highlighting the steep learning curve and the importance of curiosity in understanding new perspectives. She emphasized the value of learning/training and staying connected to the BRM community for ongoing growth.Watch or listen now!๐น https://lnkd.in/dE9mcAat๐ง https://lnkd.in/d5xzYfxk๐ Looking Ahead:This episode captures the energy and potential of BRMs to drive meaningful business impact. As we continue to share stories from BRMs worldwide, weโre excited to foster deeper connections and inspire innovation across industries.๐ข Your Turn:Have you faced similar challenges or breakthroughs in your BRM journey? Or are you curious about how BRMs contribute to business strategy? Letโs connect and keep the conversation going!Next up, Bhupinder Siran...